Shaping Brands, Driving Results.
Professional Profile
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With a proven track record in brand management, digital marketing, and customer segmentation, my career has been dedicated to helping businesses maximize their market potential. I’ve successfully led B2B and B2B2C marketing initiatives, transforming strategies to drive revenue growth, customer engagement, and brand differentiation.
At Pearlman Group, I spearheaded e-commerce expansion and omnichannel marketing, resulting in record-breaking digital growth. Prior to that, at Mohawk Industries, I led channel marketing and loyalty program innovations, strengthening customer relationships and driving significant sales increases.
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I thrive in collaborative, high-energy environments, working alongside passionate teams to build marketing programs that scale, brand narratives that resonate, and customer experiences that convert. My approach is strategic, results-oriented, and always evolving—leveraging insights, innovation, and leadership to create lasting market impact.
How I've Moved the Needle
Notables Achievements & Success Stories
​Accelerating Digital Growth & E-Commerce Performance
Led Pearlman Group’s digital expansion, achieving 50% YoY revenue growth by executing a comprehensive digital roadmap focused on customer experience, acquisition, and retention optimization.
Redefining Channel Marketing & Customer Loyalty
Spearheaded Mohawk Industries’ specialty retail go-to-market transformation, leading the development of the Edge Loyalty Program, driving 7% growth in top-tier customer segments, resulting in a 36% increase in revenue.
Market Expansion & Sales Alignment
Led the commercialization of Pearlman Group’s go-to-market transformation initiative, optimizing selling resources and accelerating digital adoption among both internal teams and external customers.
Building & Leading High-Performing Teams
Managed and developed cross-functional marketing teams, fostering a culture of collaboration, data-driven decision-making, innovation, and execution excellence to achieve business objectives.
Award-Winning Marketing
Recognized for industry-leading programs, including:
Gold Stevie Award for B2B Services, Mohawk Edge Loyalty Program
Floor Covering Weekly Dealers’ Choice Award, Mohawk Edge Local Advertising
Optimizing Marketing Investments for Maximum ROI
Optimized marketing spend allocation, ensuring targeted investments in high-impact activities and revenue-driving initiatives.
Recognized Leadership
Selected for Mohawk Industries’ G3 Leadership Program (2017-2018) and RISE Leadership Cohort (2019-2021), demonstrating excellence in strategic leadership and professional development. Earned Pearlman Group Champion League Winner (2022, 2023) and Champion League Hall of Fame Inductee (2022) for outstanding contributions to business growth and marketing excellence.
My Mission: Helping Brands Thrive.
Career Objectives
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I am passionate about helping brands navigate market shifts, customer behavior changes, and digital transformation. My goals include:
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Developing and executing high-impact marketing strategies that drive revenue growth, brand differentiation, and market leadership.
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Partnering with brands to elevate their positioning, optimize customer engagement, and scale digital presence, ensuring they stay ahead in competitive markets.
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Leveraging data-driven insights to craft compelling marketing campaigns that connect with audiences, strengthen loyalty, and fuel business growth.
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Collaborating with energetic, passionate teams that bring diverse perspectives to foster innovation, tackle complex challenges, and create impactful brand experiences.
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Continuously learning, refining my expertise, and leading initiatives that drive impact while challenging me to grow as a leader.
My Industry Footprint
Career History
Pearlman Group
A portfolio of specialty tool distributors serving professional contractors across multiple trades.
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Director of Marketing
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Channel Marketing & Segmentation Lead
Mohawk Industries
A global leader in flooring solutions for residential and commercial spaces.
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Channel Marketing Manager
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Brand Specialist